Payal Gandhi
Brand Builder.
Creative Director.
Empathetic Leader.
Strategic Messenger.
projects.
These selected projects capture what happens when bold leadership meets extraordinary talent.
Leading these projects has allowed me to turn ambitious ideas into exceptional work, partnering with some of the most talented creatives, writers, freelancers, and vendors to create campaigns and experiences that connect, inspire, and deliver results.
From social content and online videos to in-store merchandise and large-scale brand campaigns, every project has been an opportunity to blend strategy with creativity and bring bold ideas to life. My focus has been on building teams that thrive on curiosity, take risks, and deliver work that not only meets the creative brief but goes beyond it.
This portfolio is not just a record of projects. It is a reflection of the leadership, trust, and energy I bring to every engagement and a testament to the remarkable work that can happen when the right talent is guided by vision, purpose, and determination to make something unforgettable.
about.
Welcome to my creative world. I am an award-winning Creative Director with a Bachelors degree in Fine Arts and Graphic Design. I am obsessed with the power of design to shape emotion, influence culture, and build lasting connections between people and brands.
My love for branding is rooted in storytelling, psychology, and a lifelong connection to the fine arts. Whether I am guiding a rebrand, refining a design system, or choosing the perfect shade of red (yes, it matters). I approach every challenge with strategy, creativity, and bold thinking. Curiosity fuels me, but discipline drives the work.
As an AIGA volunteer and board member, I am passionate about mentoring the next generation of creatives and lifting others up in the industry. I see leadership as amplifying talent, building trust, and creating the conditions where bold ideas thrive.